I’m not sure, but I’d like to find out! A few cursory Google searches didn’t come up with much in the way of answers.
As part of my quest to increase app revenue and marketing efforts, I have created a new home for Bug Tracker. It now lives at http://bugtrackerapp.com, thanks to a handy WordPress Template from Apptamin. I will probably tweak the design and the content in the future, but for now, it’s good enough.
I would like to find out if this type of marketing can result in improved sales numbers. Given that domains are reasonably cheap, and hosting additional ones with my current hosting provider doesn’t cost anything, it seems like a relatively risk-free idea. It also gives me some more practice with SEO – something I seriously need to need to improve on.
Unfortunately, there’s no way to know for sure whether a sale came from the website or from some other method (searching in iTunes, etc.), but at the very least I can keep track of clicks on the ‘Available in the App Store’ button.
In addition to Bug Tracker, I will probably put up another website or two for some of my older apps, such as 20 Rep Squats and Which Episode, to see if I can get a before/after split on sales numbers.
What else are you guys doing to market your apps?